Are you on target? Do you have a sufficient understanding of your target market to know what the center of the bull’s-eye looks like, the concerns of your target customer, the ideal solution, likes and dislikes of competing solutions, components …
Growth (April 2015)
Smooth (March 2015)
Profit Culture (February 2015)
Understanding (January 2015)
Overview: Looking At Your Business From The Outside In
Ken explains why it’s important to look at your business from a different perspective.
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What If You Were Your Banker?
Ken discusses the importance of developing a relationship with your banker.
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Look At The Business Through The Eyes Of A Child
Ken shares the insights of a child and how important children can be to the buying decision.
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Do You Have A Board Of Directors Or Advisors?
Ken talks about some of the points to look for when creating a board of directors or advisors.
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How Would You Describe Your Company’s Position In The Marketplace?
How does your company stand against the competition? Ken stresses the value of knowing what your customers think about you and how you compare to the competition.
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